Pfizer
As winter brings families together, older adults face a heightened risk of RSV, alongside COVID and flu.
A blue band-aid became our symbol—a small mark of protection that lets them safely enjoy the moments that matter most.
Know A Lot
Role: Associate Copywriter
Art Director: Yea Hee Kim
SVP Creative Director: Jonathan Pliego
EVP Executive Creative Director: Inger Tandeurp